Ongoing communication is especially important in an online classroom because verbal communication is not as constant as in a face-to-face classroom. In a brick and mortar school there are regularly opportunities for a quick "great job" or verbal reminder. These opportunities exist in the online classroom as well but must be a bit more deliberate and mindful. In an online classroom, especially a very large one like a MOOC, it's easy for a student to blend into the background and feel like a "number". Constant communication and personalized notes make the student feel more involved which enhances participation, motivation, and success.
I really like Smore.com for creating engaging flyers that can be used as newsletters, presentations, or event reminders. Here's an event reminder that I created.
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